Story Upd Best | Desifakes Samantha

The technology powering DesiFakes was deceptively simple. Many of its images were created using “ClothOff,” an AI tool that allows users to upload any photo and digitally remove clothing. Such tools have proliferated across the internet, making deepfake creation accessible to anyone with a smartphone. Professor Hany Farid of UC Berkeley told Axios that while creating deepfakes used to require hundreds or thousands of images, “it takes only one photo now”. This ease of access fuels platforms like DesiFakes, contributing to a staggering statistic: according to the Deeptrace report, .

The proliferation of open-source artificial intelligence tools has drastically lowered the barrier to creating realistic, non-consensual media. High-profile actors and actresses in India—including Samantha, Rashmika Mandanna, Alia Bhatt, and Shah Rukh Khan—have increasingly been targeted by online syndicates.

Many jurisdictions are tightening regulations. For instance, India's Ministry of Electronics and Information Technology (MeitY) mandates that social media intermediaries must remove non-consensual explicit deepfakes within 24 hours of a complaint. Platform Moderation Policies desifakes samantha story upd

The rise of generative AI has brought about unprecedented technological advancements, but it has also fueled a sinister trend: the creation of malicious, non-consensual deepfakes. Indian cinema, particularly in the South, has seen some of its biggest stars targeted, with being a frequent victim of these digital manipulations.

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Samantha became a prime target for three reasons: Professor Hany Farid of UC Berkeley told Axios

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These platforms rely on deep learning algorithms to manipulate existing media. Most commonly, perpetrators use face-swapping technology to superimpose a well-known actress's face onto explicit or compromising video footage.